Monday, November 30, 2015

Personality of the week: ASA

Music they say is life, as it elevate the soul, bring to memories of what life was, is and should be. Asa is one of Nigerian artist whose style of music is a  relieve to the soul of many. Born Bukola Elements known as Aṣa (pronounced "Asha"), born on the 17th of September 1982; she's a Nigerian French singer, songwriter, and recording artist. Her stage name "Aṣa" means " Hawk " in Yoruba. Aṣa was born in Paris, France to her Nigerian parents. Her family returned to live in Nigeria when she was two. Though she grew up in in a small town near Lagos, in the south-western part of Nigeria,  Asa returned twenty years later to Paris where her life as an artist took off. Asa being the only female in the mix of three boys, at a young age was challenged with the responsibility of  looking after the house during her parents' frequent absences. This,  led to her self discovery. As she drew her inspiration from her father's collection of records featuring soul, classics and Nigerian music, including Marvin Gaye, Fela Kuti, Bob Marley, Aretha Franklin , King Sunny Adé  and Ebenezer Obey. In 2004 Aṣa met her manager and friend, Janet, who introduced her to Cobhams Emmanuel Asuquo, who in turn became her musical partner and producer. At this stage, Aṣa returned to Paris. Back in Nigeria, her first single, "Eyé Adaba," then "Jailer," were beginning to get air play. Aṣa soon signed to Naïve Records partnered with Cobhams, and with the new involvement of Christopher Dupouy, she produced her first album, Asa. The release of the album, led her into wining the prestigious French Constantin Award in 2008, where she was voted best fresh talent of 10 singers or groups by a jury of 19 music-industry specialists in Paris.
Her second album, "Beautiful Imperfection" was released on 25 October 2010. The lead single from Beautiful Imperfection is titled "Be My Man" and was released in late September. A video for the song was released in mid - October. She also performed with Féfé at the Sydney Festival in 2011. Asa who became an artist in Lagos is clearly one of the most exciting artists to have emerged in the last decade. She’s highly in-demand by festivals across the world and radios (with taste!) are giving her a special place on their playlist.


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