Tuesday, September 8, 2015

Personality of the week: PHYNO

Chibuzor Nelson Azubuike, popularly known as Phyno  is an  Igbo-speaking rapper/producer whose passion and hard work moved from ‘underground hype’ to a household name in Nigeria. Nelson was born and raised in Enugu State. His stage name Phyno, which is derived from the word phenomenal (the nickname given to him by one of his high school friends). He started up as a producer in 2003. Having produced for the likes of Timaya, Flavour, Ruggedman, 2Shotz, Bracket, J Martins and Mr. Raw, Phyno found his way around the industry and decided to move to Lagos in 2007 so as to increase his impact.

While in Lagos, Phyno started making his mark in Nigerian Hip-Hop back in late September 2012, he released "Ghost Mode" as the album's lead single.The song features Olamide and was released to critical acclaim. It won Best Collabo at both the 2012 The Headies Awards and 2013 Nigeria Entertainment Awards. The music video for "Ghost Mode" was released on 7 December 2012. It was shot and directed in Lagos by Clarence Peters. Since  then, his stock has been rising steadily for Phyno. On 31 August 2014, Thisday reported that Phyno became an ambassador of Guinness Nigeria's Made of Black campaign alongside Olamide and Eva Alordiah. Phyno performed at the campaign's launch and was featured in the campaign's television commercial. Azubuike, as an artist has performed in Notable events and places.

In June 2013, Phyno performed for 25 minutes in Owerri as part of the Star Music Trek tour. Phyno toured with D'banj, Burna Boy, Chidinma, Vector, Pucado, Seyi Shay, Show Dem Camp, Kay Switch and Sean Tizzle as a supporting act on the Hennessy Artistry 2013 Club Tour. In April 2014, he performed at the 2014 edition of the Star Music Trek tour in Nsukka, Enugu State. Phyno, in no doubt has  been nominated and won for himself numerous notable  awards like;  Rap Artiste of the Year, Best Collabo of the Year and other Nigerian Entertainment Awards.

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